The AKEDO brand officially launched January 2014. The brand aims at creating a fine line between sophisticated and weird design with a different viewpoint for what has been considered ‘African’ design. Clean minimal silhouettes are contrasted by hand painted and designed prints or textures. Rather than designing the typical ethnocentric African design, the AKEDO brand interprets the continent in a way true to the brand instead of a way expected for an African brand.

AKEDO not only focuses on the clothing aspect of the brand but on the brand as a whole, it is not just about a clothing label- it is a lifestyle. AKEDO plans to achieve this by holding events for the public frequently so that they can connect with their audience on a real and physical level.